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Success Story: Orange County, CA


Wanting to reach voters with the least amount of impact to its budget, Orange County, Calif., tested and proved the benefits of expanding its view of current contacts. The county checked the addresses of 250,000 registered voters with Experian's TrueTraceSM and received 122,000 possible updates. The county sent post cards to each individual, and the success was overwhelming:

  • 18,800 voters responded in writing confirming their move and asking the county to update their address information
  • Orange County saved more than $44,000 in the first election
In addition, savings will grow with each passing election as the county avoids repeatedly mailing materials to 18,800 out-of-date addresses.

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